Is There Really Such a Key?

Is there really One Grand Key that makes all the difference...that gives you the power to take control of your circumstances - any circumstances - and your life?

Yes! There is!

And there is really no limit to the number of doors you will open for yourself through the principles, skills, and tools you will gain from this book.

You can turn the Key that...

  • Unlocks the door to success and solutions in any circumstance
  • Makes the dramatic difference between individuals and teams who consistently achieve extraordinary results and those who don't
  • Allows you to triumph over daunting challenges to attain your goals, no matter what


  • Dennis brought his program "Ownership Spirit" to our company and his presentation and content were amazing. He has the ability to reach deep inside and make you alter your thinking and alter the thinking of your employees. This uncanny ability leads people down a better path that makes them want to be more invested and productive."

    Russell Beckner, Vice President, Charles Schwab


    For over two decades, Dr. Dennis Deaton has impacted the lives of thousands of people through his highly acclaimed corporate training and public seminars. Now, through this book, he is putting the powerful principles, skills and tools of The Ownership Spirit into your hands to study, apply and refer to, again and again.


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    In my own business and my life and for the nearly 50,000 entrepreneurs and business owners my company has worked with, “ownership thinking” is an absolutely necessary quality for success. You have to believe you can overcome obstacles, solve problems and take charge of circumstances. In his book, Ownership Spirit, Dennis Deaton teaches clearly, with wit and insight, how to strengthen your ownership qualities. I highly recommend this book.

    Ethan Willis
    Co-founder and CEO, Prosper Corp. and co-author of One Minute Entrepreneur
    Dennis Deaton teaches powerful principles that have the capacity to change humanity. This book inspires the reader to claim full accountability for their lives, and ultimately create whatever destiny they choose — in any and every situation. The writing is clear, the stories are captivating, and the truth is liberating. Thank you for this beautiful and profound work!
    Excellent and highly recommended!

    Heather Madder
    Lecturer, Talk Radio Host, Author of Walking on the Ceiling
    Most of us cross into the world of the Victim some of the time — and others, well, they live there! From my experience in working with leaders in every field, great leaders are those who know how to hold themselves accountable and build accountability in their team as well. Regardless of your choices up until now, Dennis Deaton, in his book, Ownership Spirit, helps us understand those choices, their implications, and gives us tools and inspiration to take more ownership of all aspects of our lives. Everyone needs to understand these concepts and this choice, because when we make the Owner choice we will create a far better future for ourselves, our families and our organizations.

    Kevin Eikenberry
    Bestselling author of Remarkable Leadership - Unleashing Your Leadership Potential One Skill at a Time.
    Here is my experience with Dennis Deaton’s book, Ownership Spirit: The One Grand Key that Changes Everything Else. I began reading with the mindset of simply reviewing it – checking it out. I do that with a lot of books. However, within just a few pages, I was not only digesting it, but also discussing it with my wife, my inlaws, and my business partners. They are now asking for it – I need to get more copies. Now that is a sign of a great book.

    In just one sitting, the book literally helped me change my mood – and my outlook. It reminded me of truths that I had already learned, but tucked away. And it taught me practical tools for applying those truths. The stories are powerful and illustrative of the points made. It is much more than simply another book on positive attitude. The realization that we all have the innate ability to choose – and to be an owner rather than a victim – is huge. But the truly great thing about Deaton’s book is that it helps you to take a closer look at yourself – to find ways to become even more of an owner and even less of a victim. The choice is ours.

    Mark Christensen
    President Learning Point, Inc.
    I must confess…I was unexpectedly pleased. When I first picked this book up to search for something useful, as I have with so many other business management books, I anticipated just another one of those “feel good” regurgitations of the material that tells you what is already obvious to the experienced business manager. This one is different—it has practical substance with the most meaningful content—and moreover, it gets directly to the heart of the principal reasons for sub par performance and how to change for the better.

    Joe Biehl
    Managing Partner, IDM Consulting
    At the core, great organizations are the products of tough-minded, accountable people—people who are capable of sustaining constructive thinking during periods of challenge and change and who refuse to think and act like victims. “Ownership Spirit” is a mindset operations manual designed to help bring these traits to life in your business and your personal life.

    Steve Bodhaine
    Group President, Yankelovich


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