

Is There Really Such a Key?
Is there really One Grand Key that makes all the difference...that gives you the power to take control of your circumstances - any circumstances - and your life?
Yes! There is!
And there is really no limit to the number of doors you will open for yourself through the principles, skills, and tools you will gain from this book.
You can turn the Key that...
Dennis brought his program "Ownership Spirit" to our company and his presentation and content were amazing. He has the ability to reach deep
inside and make you alter your thinking and alter the thinking of your employees. This uncanny ability leads people down a better path that
makes them want to be more invested and productive." 

Russell Beckner, Vice President, Charles Schwab
For over two decades, Dr. Dennis Deaton has impacted the lives of thousands of people through his highly acclaimed corporate training and public seminars. Now, through this book, he is putting the powerful principles, skills and tools of The Ownership Spirit into your hands to study, apply and refer to, again and again.
Learn more about the Ownership Spirit seminar

In my own business and my life and for the nearly 50,000 entrepreneurs and business owners my
company has worked with, “ownership thinking” is an absolutely necessary quality for success. You have
to believe you can overcome obstacles, solve problems and take charge of circumstances. In his book,
Ownership Spirit, Dennis Deaton teaches clearly, with wit and insight, how to strengthen your
ownership qualities. I highly recommend this book.
Ethan Willis
Co-founder and CEO, Prosper Corp. and co-author of One Minute Entrepreneur
Co-founder and CEO, Prosper Corp. and co-author of One Minute Entrepreneur
Dennis Deaton teaches powerful principles that have the capacity to
change humanity. This book inspires the reader to claim full accountability
for their lives, and ultimately create whatever destiny they
choose — in any and every situation. The writing is clear, the stories are
captivating, and the truth is liberating. Thank you for this beautiful and
profound work!
Excellent and highly recommended!
Excellent and highly recommended!
Heather Madder
Lecturer, Talk Radio Host, Author of Walking on the Ceiling
Lecturer, Talk Radio Host, Author of Walking on the Ceiling
Most of us cross into the
world of the Victim some
of the time — and others,
well, they live there! From
my experience in working
with leaders in every field,
great leaders are those
who know how to hold
themselves accountable
and build accountability in
their team as well.
Regardless of your choices
up until now, Dennis Deaton,
in his book, Ownership Spirit,
helps us understand those
choices, their implications, and
gives us tools and inspiration to
take more ownership of all
aspects of our lives. Everyone
needs to understand these
concepts and this choice, because
when we make the Owner choice
we will create a far better future
for ourselves, our families and our
organizations.
Kevin Eikenberry
Bestselling author of Remarkable Leadership - Unleashing Your Leadership Potential One Skill at a Time.
Bestselling author of Remarkable Leadership - Unleashing Your Leadership Potential One Skill at a Time.
Here is my experience with Dennis Deaton’s book, Ownership
Spirit: The One Grand Key that Changes Everything Else.
I began reading with the mindset of simply reviewing it – checking it
out. I do that with a lot of books. However, within just a few pages, I
was not only digesting it, but also discussing it with my wife, my inlaws,
and my business partners. They are now asking for it – I need
to get more copies. Now that is a sign of a great book.
In just one sitting, the book literally helped me change my mood – and my outlook. It reminded me of truths that I had already learned, but tucked away. And it taught me practical tools for applying those truths. The stories are powerful and illustrative of the points made. It is much more than simply another book on positive attitude. The realization that we all have the innate ability to choose – and to be an owner rather than a victim – is huge. But the truly great thing about Deaton’s book is that it helps you to take a closer look at yourself – to find ways to become even more of an owner and even less of a victim. The choice is ours.
In just one sitting, the book literally helped me change my mood – and my outlook. It reminded me of truths that I had already learned, but tucked away. And it taught me practical tools for applying those truths. The stories are powerful and illustrative of the points made. It is much more than simply another book on positive attitude. The realization that we all have the innate ability to choose – and to be an owner rather than a victim – is huge. But the truly great thing about Deaton’s book is that it helps you to take a closer look at yourself – to find ways to become even more of an owner and even less of a victim. The choice is ours.
Mark Christensen
President Learning Point, Inc.
President Learning Point, Inc.
I must confess…I was unexpectedly pleased. When I first picked this book up to search for
something useful, as I have with so many other business management books, I anticipated just
another one of those “feel good” regurgitations of the material that tells you what is already obvious
to the experienced business manager. This one is different—it has practical substance with the most
meaningful content—and moreover, it gets directly to the heart of the principal reasons for sub par
performance and how to change for the better.
Joe Biehl
Managing Partner, IDM Consulting
Managing Partner, IDM Consulting
At the core, great organizations are the products
of tough-minded, accountable people—people
who are capable of sustaining constructive
thinking during periods of challenge and change
and who refuse to think and act like victims.
“Ownership Spirit” is a mindset operations
manual designed to help bring these traits to life
in your business and your personal life.
Steve Bodhaine
Group President, Yankelovich
Group President, Yankelovich
Learn more about the Ownership Spirit seminar


















